In 2009 Web Address was the second largest domain registrar in New Zealand.
Integration with the NZSRS service, DNC, and OpenSRS service was required to make a self serving domain registration service.

Web Address was built as a complete self service reseller platform for domains in NZ.
You could set you own retail pricing for your customers, allow them to log into their own portal, and even register their own domains, through your reseller program.